BFA project to create a brand.
Racism is a problem faced throughout the world. I wanted to tackle a problem that often seemed overlooked or misunderstood in western society. I wanted to give voice to those of the oppressed.
Human beings are tribal by nature. The word buzz wolf came about while brainstorming ways to define and name the brand. The reason being that buzz is a strong feeling of excitement and wolf ties into the tribal nature of mankind. Wolves are also often depicted as negative symbols similar in the way that oppressed people are seen by their oppressors.
By redefining the words we are given we can influence change from the way we think or approach a problem was the idea there.
I’m not much of a calligrapher but I sketched the logo by hand to give it a humanistic approach before designing it in the computer. The advertising posters below are part of the social movement and awareness campaign for the brand.