BFA project to redesign Donna Bike logo and create an event poster for Donna Bike, a breast cancer awareness and fundraising organization.
How to design a poster and rebrand a company by making it modern and les of a cliche.
Breast cancer awareness is usually associated with the pink ribbon symbol. I wanted to strip the unnecessary components of the previous design and focus on the purpose of the company and that is to raise funds by hosting biking marathons for breast cancer victims.
I came up with a skewed typographic logo emphasizing the action of movement. I also wanted to combine two visual elements to convey a message. The visual element of earthly terrain and the female anatomy. I felt the a tryptic poster series below visually reveals the female nature of a woman through her anatomy and her motherly nature. A woman is often seen as earthly and divine similar to mother earth.